We are innovation consultants. We help our clients with the difficult task of creating and making money from new products, services, businesses or brands.
Doing this successfully requires a clear strategy, a good idea and a healthy dose of commercial reality, not to mention the full financial support and engagement of the business.
Innovation can be seen as a sandwich - the filling is important but without strategy and implementation either side it is messy and ineffective. Customers don’t buy your raw ideas - they spend their money on your commercialised products and services.